Rachel Van Horne

Communications Marketing Specialist

As a communication professional with an educational background in Mass Communication and Public Relations, pursuing a master's degree in integrated marketing communication (IMC) felt like the most logical next step. In my courses in the University of North Carolina Wilmington IMC program, I learned the value of being a strategic theory informed ethical communicator. ​At the center of this portfolio is storytelling. Every element of this portfolio has been selected as a "chapter" that demonstrated my ability to thoughtfully incorporate branding, work as a collaborator, and integrate inclusive ethical strategies into the campaigns I work on.